Stand Out with the Fashion Promotion Concentration
The Fashion Promotion concentration of the Fashion Merchandising program is geared toward our students interested in careers in fashion public relations or advertising, event production, ecommerce, and online promotion. The concentration enhances and augments your educational experience with hands-on exposure to the industry, giving you a competitive edge when you enter the field.
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“The faculty within the Fashion Department have been nothing but extremely helpful. They make sure I’m registering for the right classes, as well as taking classes I want to be taking, and they help me look for internship and job opportunities. The faculty have also played a vital role in my growth as a person and have provided me with the tools I will need to succeed in the fashion industry post-graduation.”
Rebecca Castellani
Fashion Merchandising major, Fashion Promotion and Fashion Business concentrations
The Fashion Promotion curriculum not only incorporates Communication and PR coursework into your educational plan, but it integrates with the Fashion majors by teaching you about these principles as they apply to the fashion industry. You’ll continue to have access to leading faculty in Fashion, but now you’ll also be working with leading faculty in Communication, Public Relations, Advertising. You’ll take courses such as:
Gain a foundational-level understanding of fashion trend theories; begin to effectively anticipate, understand, and utilize basic terminology used to describe fashion, garments and textiles; and explain the process of apparel production from concept.
Recognize proper design and function of websites including, marketing, customer service, and order fulfillment. Explain benefits of search engine optimization, user experience, affiliate and email marketing, and digital advertising.
Learn the ability to develop trend concept boards for visual presentation in order to convey inspiration, color, fabrics, styling, and key items.
Understand theory and practice components for forecasting fashion and use professional case studies to demonstrate each technique and concept. Learn the mechanics and functions of trends and responsibilities of the Fashion Forecaster.
Examine elements of social media with a focus on the fashion industry. Study the impact of social media on the fashion business, emerging trends, influencers, and best practices.
Develop a clear understanding of the impact of brands and licenses on media, advertising, and fashion in today’s digital age. Be able to differentiate between perception, process, and practice in the development of new brands.
At Marist, we pride ourselves on our dedication to providing our students with a well-rounded liberal arts education that prepares them for practical experience and profound success in their field. But don't just take our word for it - the numbers speak for themselves.
*As reported by U.S. News and World Report.
