March 5, 2018 – The Data & Marketing Association (DMA) has launched a new certificate program in Customer Insights, developed through a collaboration with Marist College. The certificate, which is fully on-demand and online, is the second of three programs to be launched through the Marist/DMA collaboration. This follows the launch of a CRM & Attribution certificate in September 2017.

The Customer Insights series, taught by Matt Bailey, who brings over 20 years of digital marketing industry experience as a consultant and trainer, was brought to life by the Marist production team–a cross-collaboration between academics and video production. The Marist team has worked to design and produce dynamic video content with DMA and their collaborators aimed at working professionals who want to further their knowledge in data and marketing.

Bringing their own extensive experience in the data, marketing, and education industries, Joanna D'Avanzo, Professional Lecturer of Advertising, and Kathleen Boyle, Senior Professional Lecturer of Advertising, have headed the Marist team along with Marist’s Media Center. Daniel Meyerson, production specialist with Marist's Media Center, serves as the supervisor and head editor for the project.

“We could not be more pleased to launch our second series of online learning modules with DMA,” said Dr. Lyn Lepre, dean of the School of Communication and the Arts. “In working with DMA, we are able to build on the College’s mission of continuous learning by providing high-quality, engaging, and relevant educational offerings for professionals to enhance their training from industry leaders.”

“For today’s digital marketer, continued training is a must-have ingredient for success,” said Jerusha Harvey, DMA’s VP of Education and Professional Development. “Strategies in data and marketing are evolving at such a rapid pace that businesses and their employees look to organizations like DMA to fill those critical skills gaps. And as our industry evolves in response to customer demands in this age of enhanced communication and data resources, we must equip marketers with the ability to read and respond to insights for improved customer experiences and loyalty. We are therefore excited to be able to collaborate with Marist’s state of the art digital team in launching these new certificate programs on crucial issues like attribution and the customer experience, building on the library of extensive educational resources developed by DMA to advance the practice of responsible data-driven marketing.”

Top companies across the country and around the globe trust DMA Education to deliver current, relevant, and effective education and professional training. This certificate program builds upon DMA’s education resources offered in a variety of channels, including in-person, live-online, self-paced online or custom in-house enterprise training. All DMA marketing courses may be found at https://thedma.org/marketing-education/all-marketing-courses/. 

The Marist/DMA Customer Insights certificate program may be found at https://thedma.org/marketing-education/marketing-courses/crm-and-database-marketing/customer-insights-certificate/.

About Marist:

Located on the banks of the historic Hudson River and at its Florence, Italy campus, Marist College is a comprehensive, independent institution grounded in the liberal arts. Its mission is to “help students develop the intellect, character, and skills required for enlightened, ethical, and productive lives in the global community of the 21st century.” Marist is consistently recognized for excellence by The Princeton Review (Colleges That Create Futures and The Best 381 Colleges), U.S. News & World Report (9th Best Regional University/North), Kiplinger’s Personal Finance (“Best College Values”), and others. Though now independent, Marist remains committed to the ideals handed down from its founders, the Marist Brothers: excellence in education, a sense of community, and a commitment to service. Marist educates approximately 5,000 traditional-age undergraduate students and 1,400 adult and graduate students in 47 undergraduate majors and 15 graduate programs, including fully online MBA, MPA, MS, and MA degrees. www.marist.edu

About the Data & Marketing Association (DMA): 

Founded in 1917 and driving the data and marketing agenda for a full century, the Data & Marketing Association champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing. DMA's brand-leading membership is made up of over 1,400 organizations that are today's innovative tech and data firms, marketers, agencies, service providers and media companies. By representing the entire marketing ecosystem—demand side and supply side—and engaging more than 100,000 industry professionals annually, DMA is uniquely positioned to convene and guide the industry to bring win/win solutions to the market, and ensure that innovative and disruptive marketing technology and techniques can be quickly applied for ROI.

DMA advances the data-driven marketing industry and serves its members through four principal pillars of leadership: advocating for marketers' ability to responsibly gather and refine detailed data to identify and fulfill customer needs and interests; innovating to bring solutions forward to the data & marketing ecosystem's most vexing challenges; educating today's members of the data & marketing ecosystem to grow and lead marketing organizations in the ever-increasing omnichannel world; and connecting industry participants to stay current, learn best practices and gain access to emerging solutions through &THEN – the largest global event for data-driven marketing – and DMA's portfolio of other live events.