An image of students walking.

Summer Pre-College:
Fashion Merchandising

Menu Display

Summer Pre-College: Fashion Merchandising A to Z

In-Person Session I: June 30 - July 13, 2024

In-Person Session II: July 14  - July 27, 2024

Are you interested in majoring in fashion merchandising?  Curious about the possible careers in the fashion industry?  Want to increase your knowledge of fashion terminology and the significant companies, brands, and people within the industry?  Fashion Merchandising A to Z will dissect the Marist College fashion merchandising degree and its three concentrations – Business, Promotion, and Product Development.  Throughout the session, an introduction and overview of the influential individuals and businesses that have shaped the fashion industry will also be discussed along with multiple industry guest speakers.  Multiple aspects of the fashion industry will be explored including retailing, buying, planning and allocation, retail marketing, e-commerce, social media, visual merchandising, product development, and global merchandising.

 

 

Welcome to Marist

Marist College is a highly selective and comprehensive institution noted for its leadership in combining a liberal arts foundation with a professional education. When prospective students visit Marist–our beautiful location on the Hudson River, top-notch facilities, the personal attention and expertise of our faculty, and the sheer enjoyment of their experience here–they want to join our community. At Marist, students get a premium education, develop career-ready skills, make lifelong friends, and graduate as the next generation of leaders ready to tackle a rapidly evolving world.

An Exploration of Fashion Merchandising

This course will dissect the Marist College fashion merchandising degree and its three concentrations – Business, Promotion, and Product Development. 

Throughout the session, an introduction and overview of the influential individuals and businesses that have shaped the fashion industry will also be discussed along with multiple industry guest speakers.  Multiple aspects of the fashion industry will be explored including retailing, buying, planning and allocation, retail marketing, e-commerce, social media, visual merchandising, product development, and global merchandising.

Learning Outcomes

Upon completion of the course students will be able to:

  • Understand what a degree in Fashion Merchandising actually is.
  • Understand the differences in each concentration within the Marist College Fashion Merchandising Degree.
  • Understand and utilize basic terminology used to describe fashion as it relates to the industry.
  • Identify and understand the major players in the fashion industry over the last 100 years.
  • Discuss the impact of significant retail establishments on retailing and the consumers’ expectations when shopping.
  • Analyze the retail industry by consumer and understand the steps in strategic retail planning.
  • Understand how to identify target markets and consumer behavior.
  • Possess knowledge of all the elements that encompasses a retailer’s total image positioning.
  • Understand the steps in procuring, developing, and selling merchandise.
  • Demonstrate how the right tools, materials, and techniques can enhance the communication of a brand via social media and integrated marketing
  • Explore how emerging global retailers/brands will shape the future retail landscape.
  • Offer insight into the various types of careers within the Fashion industry and where Marist Alumni are working within the industry.

Earn College Credits Over the Summer

Marist Summer Pre-College is geared toward sophomores and juniors in high school. Upon successful completion of the Fashion Merchandising Program, each student will earn three (3) transferable college credits for the Marist College course, FASH 106N.

Program Cost

Please see below for the 2024 Pre-College program costs. Cost includes tuition & fees, housing & all meals, field trips, and most course materials. Cost does not include travel expenses. Students may wish to bring funds for incidentals, shopping at the Marist Bookstore or the local mall, souvenirs, and any personal items they wish to purchase.

$3,500 per session – Session I, In-Person, June 30 – July 13; Session II, In-Person, July 14 - 27 

About the Program