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Two students participating in a psychological study
Yasemin Beykont
Visiting Assistant Professor of Communication
Bio
Dr. Beykont is a Visiting Assistant Professor of Communication in the School of Communication and the Arts at Marist. Her research applies critical approaches to studying internet memes, advertising, and promotional culture. Her work has been published in different journals and books, including Communication, Culture & Critique and Canadian Journal of Communication, and has been presented at various conferences. She served as the managing editor for the Journal of Information Policy between 2020-2022 and has been working as the digital media director for Penn State’s News Literacy Initiative since 2023.
Education
PhD, Mass Communications, The Pennsylvania State University, 2024
MA, Media Studies, University of Wisconsin-Milwaukee, 2020
BA, Public Relations, Istanbul Bilgi University, 2017
BA, European Studies, Istanbul Bilgi University, 2017
Research Interests / Areas of Focus
Meme Studies, Critical Advertising, Political Economy of Media, Digital Media and Communication, Popular Culture
Selected Publications
Refereed journal publications
Forde, S. L., Solis, E., & Beykont, Y. (2024). Digital Disregard: A case for amending Québec’s children advertising legislation. Canadian Journal of Communication, 49(2), 201–229. https://doi.org/10.3138/cjc-2023-0026
McAllister, M. P., Beykont, Y. & Forde, S. (2023). The racialized celebrity other in perfume advertisements. Communication, Culture, & Critique, 16(3), 141-157. https://doi.org/10.1093/ccc/tcad002
Peer-reviewed book chapters
McAllister, M. P., Forde S. L., & Beykont, Y. (2024). bell hooks’ “eating the other” as a critical advertising framework. In A. Das, H. R. Chaudhuri, & O. S. Turkdogan (Eds.), Postcolonial marketing communication: Images from the margin (pp. 17-35). Singapore: Springer.
Beykont, Y. (Forthcoming). Social movements and culture jamming through memes: “The Pepsi meme war”, In Cundall, M., Sills, L. & Zaldivar, E. (Ed.), Thinking Through Memes. Hackett Publishing.
Awards and Honors
Djung Yune Tchoi Award for Outstanding Teaching by a Graduate Student, April 2024.
Donald P. Bellisario College of Communications Davis Ethics Award, April 2024.
CRTC Prize for Excellence in Policy Research, Ph.D. Category, for the paper “Digital Disregard: A Case for Amending Quebec’s Children Advertising Legislation,” Canadian Communication Association, Toronto, Canada, June, 2023.
Top Paper Panel, Critical and Cultural Studies Division, for the paper “bell hooks’ “Eating the Other” as a Framework for Critical Advertising Studies.” National Communication Association, New Orleans, LA, November, 2022.
