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About
The Best View of Campus is Your Own
Experience the beauty of the Hudson River Valley. We offer tours and on-campus visit programs daily.
About
-
Academics
The Best View of Campus is Your Own
Experience the beauty of the Hudson River Valley. We offer tours and on-campus visit programs daily.
Academics
-
Admission & Financial Aid
The Best View of Campus is Your Own
Experience the beauty of the Hudson River Valley. We offer tours and on-campus visit programs daily.
Admission & Financial Aid
-
Student Life
The Best View of Campus is Your Own
Experience the beauty of the Hudson River Valley. We offer tours and on-campus visit programs daily.
Student Life
- Athletics
Watching the Monitor
Integrated Marketing Communication
IMC Part- and Full-Time Course Sequences
Part-time: Fall Start Schedule
Year 1
Fall (two rounds, eight weeks each):
- Principles of Integrated Marketing Communication
- Marketing Foundations
Spring (two rounds, eight weeks each):
- Public Relations Management
- Analytical Tools for Decision Making
Summer (eight weeks each):
- Marketing Research
Year 2
Fall (two rounds, eight weeks each):
- Advertising Management
- Brand Management
Spring (two rounds, eight weeks each):
- Social Media Strategies & Tactics
- Global Consumer Insights
Summer (eight weeks each):
- IMC Capstone
Part-time: Spring Start Schedule
Year 1
Spring (two rounds, eight weeks each):
- Principles of Integrated Marketing Communication
- Analytical Tools for Decision Making
Summer (eight weeks each):
- Marketing Research
Year 2
Fall (two rounds, eight weeks each):
- Public Relations Management
- Marketing Foundations
Spring (two rounds, eight weeks each):
- Social Media Strategies & Tactics
- Global Consumer Insights
Year 3
Fall (two rounds, eight weeks each):
- Advertising Management
- Brand Management
Spring (two rounds, eight weeks each):
- IMC Capstone
Full-time: Fall Start Schedule
Year 1
Fall (two rounds, eight weeks each):
- Principles of Integrated Marketing Communication
- Advertising Management
- Marketing Foundations
- Brand Management
Spring (two rounds, eight weeks each):
- Public Relations Management
- Social Media Strategies & Tactics
- Analytical Tools for Decision Making
- Global Consumer Insights
Summer (eight weeks each):
- Marketing Research
- IMC Capstone
Full-time: Spring Start Schedule
Year 1
Spring (two rounds, eight weeks each):
- Principles of Integrated Marketing Communication
- Public Relations Management
- Analytical Tools for Decision Making
- Global Consumer Insights
Summer (eight weeks each):
- Marketing Research
Year 2
Fall (two rounds, eight weeks each):
- Social Media Strategies & Tactics
- Advertising Management
- Marketing Foundations
- Brand Management
Spring (two rounds, eight weeks each):
- IMC Capstone
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