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• Early Decision II and Regular Decision: Saturday, Feb. 15Academics
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• Early Decision II and Regular Decision: Saturday, Feb. 15Admission & Financial Aid
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Mohammadali Koorank Beheshti
Assistant Professor of Marketing
Bio
Dr. Mohammadali Koorank-Beheshti is an Assistant Professor of Marketing in Marist’s School of Management. He earned his Ph.D. in Marketing from Strome College of Business at Old Dominion University. Dr. Beheshti has actively presented his research at international conferences and published his research in peer-reviewed journals such as the Journal of Business Research. His research interests include social media influencers, consumer-to-consumer interactions, the role of empathy in consumer behavior, and cross-cultural advertising.
Dr. Beheshti teaches diverse marketing courses including Social Media Marketing, Digital Marketing, Marketing Strategy, and Global Marketing.
Education
BS, Mechanical Engineering, University of Tehran
MBA, Sharif University of Technology
PhD, Marketing, Old Dominion University
Selected Publications
Koorank Beheshti, M., Gopinath, M., Ashouri, S., & Zal, S. (2023). Does polarizing personality matter in influencer marketing? Evidence from Instagram. Journal of Business Research, 160, 113804.
Ford, J., West, D., Koorank Beheshti, M., & Luong, V. (2023). Methodological approaches to cross-cultural/national research in advertising: A review of scholarship published between 1995 and 2022. Journal of Business Research, 167, 114176.
Selected Presentations
Ziarati, B., Najmi, M., Koorank Beheshti, M., "Maximizing the effectiveness of online behavioral ads: Understanding the role of plasticity score and data source." Paper presented at the American Marketing Association Summer Academic Conference, August 2023.
Ashouri, S., Koorank Beheshti, M., Gopinath, M., "The player lost the game ad; do I want to play? Effect of game ad outcome on intention to install." Paper presented at the American Marketing Association Summer Academic Conference, August 2023.
Koorank Beheshti, M., Liu-Thompkins, Y., "Is this 4.5-star equal to that 4.5-star? Investigating the role of perspective taking in consumers’ inference about online reviews." Paper presented at the American Marketing Association Summer Academic Conference, August 2022.
Koorank Beheshti, M., Liu-Thompkins, Y., "More than a selfie: Investigating the contagious effect of eye gaze on boosting the impact of positive user-generated content." Paper presented at the American Marketing Association Summer Academic Conference, August 2022.
Koorank Beheshti, M., Liu-Thompkins, Y., Koorang Beheshti, M., "Investigating the competition between price and valence of online reviews to influence consumers’ perception of product quality." Paper presented at the American Marketing Association Summer Academic Conference, August 2021.
Koorank Beheshti, M., Gopinath, M., Ashouri, S., Zal, S., "Can polarization on social media affect influencer effectiveness? Mediating role of motivated reasoning." Paper to be presented at the Academy of Marketing Science Annual Conference, May 2022.
Koorank Beheshti, M., Liu-Thompkins, Y., Koorang Beheshti, M., "Investigating the competition between price and valence of online reviews to influence consumers’ perception of product quality." Paper presented at the American Marketing Association Summer Academic Conference, August 2021.
Zal, S., Koorank Beheshti, M., Harrison, K., "The impact of COVID-19 on cleaning surcharges in the hospitality accommodations." Paper presented at the American Marketing Association Summer Academic Conference, August 2021.
Koorank Beheshti, M., Gopinath, M., Luong, V., "Does polarizing personality matter for social media ads?" Paper presented at the American Marketing Association Summer Academic Conference, August 2020.
