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Marketing

School of Management

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An Evolving Program for Tomorrow’s Marketers

The marketing industry is perpetually evolving, with economic fluctuation and near constant new technology. In Marist’s Marketing concentration of the Business Administration major, you’ll become equipped with the skills to adapt to an ever-changing industry and have hands-on experiences to prepare you for a successful future in the workplace.

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Elevate Your Understanding of Marketing

With an emphasis in the liberal arts and in-depth coursework in each concentration, the Marketing concentration provides a well-rounded curriculum focused on your interests. Along with the courses for the Business Administration major, you’ll also dive deep into the world of marketing by taking:

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Nick Russo: Industry Leaders Trust Marist Students

“At my internship with the Miami Dolphins, I worked on and presented a three-year, multistage plan based on bringing e-sports—an untapped demographic—to the stadium. It was very nerve-wracking for me and the other interns to present our ideas directly to the stadium executives. But it was a great experience.”

 

Nick Russo
Dual Major in Business and Communication, concentrations in Marketing and Sports Communication

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Faculty Invest in Your Success

The ever-evolving marketing landscape requires the expertise of faculty with diverse, varied backgrounds. Faculty at Marist have years of professional accolades and knowledge of the multifaceted marketing industry, allowing students to learn and appreciate the dynamic field. Meet a few of our faculty below, or View all School of Management faculty >

Muzi Liu

As an Assistant Professor of Marketing, Dr. Liu's varied background has led her to pursue interests that focus on Marketing Strategy Theory, Customer Relationship Management, Turnover, and Sales Management. Her research has been presented at prestigious conferences such as the American Marketing Association Winter Academic Conference and the Institute for The Study of Business Markets Academic Conference.

Mohammadali Koorank Beheshti

Dr. Beheshti's areas of focus include social media influencers, consumer-to-consumer interactions, the role of empathy in consumer behavior, and cross-cultural advertising. His research has been presented at international conferences and published in works such as the Journal of Business Research.
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Jade Sinskul: Working with Inspiration Faculty

“My professors are so caring, and they want to see students succeed. They also have industry experience, which is so helpful because they often share personal stories from their own careers that I can then take and apply to mine. They’re really inspirational.”

Jade Sinksul
Business Administration Major, Marketing concentration

Read Jade's Story >

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Where Theory Meets Practice

The Marist educational experience creates a unique balance of theory and application. By incorporating coursework with hands-on experience in the field of marketing, students are well-prepared for entry-level positions in the industry. For example, students in Management Strategy, the Business capstone course, present their final reports directly to executives for the companies they’ve researched and reported on. And students in Marketing Strategy integrate their classwork with data analytics and financial analysis and spend their time making strategic decisions, analyzing their performance, and modifying their strategy.

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Talk to Experts in the Field on the annual NYC Career Trek.

This annual Career Trek trip to New York City connects students with employers, such as Citibank, UBS, Bloomberg, and JPMorgan Chase, and provides a direct link between current students and alumni working in the field.

Read More About The Career Trek >

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The Value of a Marist Education

At Marist, we pride ourselves on our dedication to providing our students with a well-rounded liberal arts education that prepares them for practical experience and profound success in their field. But don't just take our word for it - the numbers speak for themselves.

95%

Employed or attending grad school 6 months after graduation

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Of Marist Graduates Participated in one or more internships

82%

Graduation rate, higher than the average for public and private colleges

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Best Undergraduate Teaching

*As reported by U.S. News and World Report.

U.S. News & World Report

Top 10 Regional Universities-North

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Awarded one of America's Best Colleges

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